Build Your Exit

A program for tech leaders who decided to stop pretending the old playbook still works - and are ready to start building something they can actually own.

You’ve led. You’ve delivered. You gave everything to the altar of corporate. Now it's you turn to drive what's next with precision, clarity, and power.

Trusted by thousands of leaders from

The Reality

You don't need me to tell you what's happening in product. You're living it.

If you're aTech Leader in 2026, the writing isn't just on the wall - it's been spray-painted across every reorg memo, every layoff round, every "AI mandate" that turned your roadmap into someone else's prompt.

If you're still in your role: the reorgs aren't slowing. Your scope is being cut while your responsibilities expand. The peer who used to do half your work got laid off three weeks ago, and now you're carrying both jobs while they're "reorganizing your team's structure."

If you've been laid off: you've sent the applications. You've taken the calls. You've watched the offers not come. The market isn't broken. The market is telling you the senior PM role you trained for isn't the one being hired for anymore.

Either way, the move is the same.

Stop playing defense in a game whose rules already changed. Start building something nobody can take from you on a Friday afternoon.

Introducing Build Your Exit

Build a business that finally rewards your experience. Built by a PM leader, for PMs

1

Earn beyond your corporate ceiling. Replace uncertainty with a business that secures your income, no layoffs, no resume roulette.

2

Feel proud of what you’re building. End the burnout cycle and wake up fulfilled by work that actually reflects your brilliance.

3

Solve problems that matter. Use your experience to deliver real results for clients who value your insight, not just your output.

4

Create a legacy your family respects and you enjoy living. You’re done missing milestones to prove your worth.

5

Work in alignment, not exhaustion. Design your business around your energy, values, and vision, not corporate chaos.

6

A strategy enabling you to start earning $5K, $20K or more per month based on your brilliance and expertise

This isn’t about proving yourself anymore.

It’s about building a business on your terms, leveraging your brilliance in ways AI can’t replicate and layoffs can’t erase.

You’re not starting over. You’re just starting to own your next chapter.

Built for Tech Leaders Who Are Ready to Do Their Own Thing

You’ve built teams, products, and strategies that changed companies, and now, you’re ready to build something of your own.

You’re a seasoned leader, Senior Manager, Director, VP, or senior operator who’s ready to step off the hamster wheel and into control and independence

You have done consulting or coaching formally or informally in the past and ready to build your exit plan to do your own thing.

You've been thinking about doing your own thing for years and are ready for the structure to make it happen.

You are D-O-N-E with navigating ugly corporate politics and toxic leaders and want to build a business that reflects your values and pays you what you are worth.

You are a seasoned leader in a high pressure job land and are ready to be excited about going to work again. You have sacrificed everything for your job and are ready to reclaim your life and career.

You want to have an impact, but you’re done doing it inside broken systems.

You’re ready to get paid like an expert, not managed like an employee.

You’re not starting over, you’re starting smarter. This is where corporate leaders step into their next era: profitable, independent, and unapologetically in charge.

Here’s What You’ll Walk Away With:

Clarity, clients, and confidence, built on strategy, not hype.

You’ll walk out of BUILD YOUR EXIT with a business that’s credible, profitable, and completely yours, designed for leaders who know how to deliver, but want to do it their way this time.

1

Design and Launch Your High-Value Business

Build and sell your first premium offer, the kind that feels good, gets results, and starts generating income without selling your soul and overwork.

2

Reclaim Your Power and Position

You’ll reposition yourself from employee to trusted expert, owning your narrative, your pricing, and your worth. No more waiting for someone else’s approval to move forward.

3

Go to Market Like as a Leader

You’ll create a clean, high-converting plan to reach real clients, no spammy funnels. Clean outreach, high-trust conversations, proven offers.

4

Build a Career That Feeds You, Not One That Drains You

You’ll finally feel like you again: clear, calm, energized, and in control of your future.

You don’t need motivation.

You need a strategy that works.

You’re not done, you’re just done building other people’s dreams! You’ve built systems, teams, and products that made other people millions. Now it’s time to apply that same strategic precision to your own next chapter.

This accelerator uses Product Thinking for People a proprietary approach that helps you treat your reinvention like a product launch:

Clarify your market

Design your offer

Validate fast

Get paid for the value you bring

You’re not guessing your way forward, you’re using a proven process.

You’re leading, rebuilding, reclaiming, & rising

I know you. I've been you.

Crafted by a former tech exec who’s done the 80-hour weeks while driving billion dollar products. This isn’t a bro-marketing blueprint or “get rich online” gimmick.

It’s a strategic, sustainable business built on your credibility, your expertise, and your next chapter of leadership.

What We'll Build Together

A roadmap to independence, impact, and income.

PHASE 1

Create YOUR BUSINESS BLUEPRINT and MVP your offer

You’ll uncover your sellable genius, the expertise people already trust you for, and turn it into a premium offer that commands respect (and real money).

Define your ideal client profile (ICP) and your high-value niche.

Craft a clear, outcome-driven $5K–$20K offer

Choose your delivery model, consulting, coaching, advisory, training, start-up, and more

Pilot to 3-4 clients (MVP) and get paid for your expertise.

PHASE 2

GO TO MARKET LIKE A LEADER

Learn to talk about what you do in a way that lands, no jargon, no “personal branding theater.”

Craft magnetic messaging that positions you as a trusted expert.

Talk about what you do in a way that lands without sounding vague or cringy-worthy

Create branded assets (LinkedIn, offer deck, messaging, positioning, resume)

Build clean, credible assets: LinkedIn presence, offer deck, messaging, client stories.

PHASE 3

SCALE WITH STRATEGY, NOT CHAOS

Gather testimonials, proof points and real client language

Raise your price, refine your offer based on real world results

Refine your system to support inbound leads and referrals

Set up the automation, tools, and structure that keep income consistent.

What's Inside

Group Workshops plus Private 1:1s + Office Hours

4 Phase Build roadmap from "I want to DO this" to "launched practice"

8 Live Workshops a month

Group Q&A, Offer Reviews, Content Reviews

Private 1:1s, and Office Hours

Step by step, week by week actions

Built based on product principles

Client examples. Same starting point. Different destinations

Roman: Fractional product leader with a focus on AI and trust

Susan: Executive Coach for Female Professionals navigating confidence

Heather: fractional COO and CPO with a focus on nonprofits

Zachary: Career coach for people pivoting out of tech,

Carol: decision strategist and advisor for product and engineering organizations

michael: industry analyst and thought leader in martech

I’ve been where you are

I built $1B in impact leading products and teams in tech then walked away from the churn, politics, and burnout to build a $1M+ coaching business on my terms.

Now I help product and tech leaders with 20+ years of experience who’ve been impacted by the layoffs do the same turn their expertise into high-value consulting and coaching practices that deliver income, impact, and freedom.

You’re here to step into your next chapter with power

The Structure

You’re not getting coaching. you getting strategic advice

You’re getting a career relaunch system, expert strategy, business tools, and premium support that pays for itself 3x–10x over. Rooted in Product Strategy, Refined for Personal Reinvention. This isn’t about cookie-cutter templates. As a former product exec, I created Build Your Exit to help you treat your next chapter like launching a new product.

Simple systems

that don’t burn you out

Go-to-market strategy

that works for human-to-human trust, not volume

Offer frameworks

leveraging best in class frameworks

If you are a ‘let's go’

kind of high performer,

then we’re for you.