Reignite

You've Built Everyone Else's Business.

Now Build Your Own

Turn 15–25 years of tech experience into a business that makes real money and fits your life.

Do Work You Love. Own Your Day.

Trusted by thousands of leaders from

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Introducing Reignite

1

Do Work You Love: Turn decades of experience into meaningful work you're excited to do

2

Make Real Money: Build offers around valuable problems customers will pay you to solve.

3

Choose Your Clients: Work with people you enjoy, who value your experience and judgment.

4

Own Your Day: Build a business around your life, not another job that consumes it.

5

Build Without Starting Over: Use the skills, relationships, and expertise you've already developed.

6

Create Options: Start testing your business while employed, or build from wherever you are today.

Built for Tech Leaders By a Former Tech Leader

You’ve built teams, products, and strategies that changed companies, and now, you’re ready to build something of your own.

Exploring What's Next

You're DONE with the tech insanity and want something of your own. You just don't know what to build yet.

Building on the Side

You have a great career and income you don't want to give up. You want to test a business before making a big move.

Already Building

You've started coaching, consulting, or advising, but need a stronger offer, more clients, or real traction.

Ready for Different Work

You still love solving problems, building things, and helping people. You just want to do it on your terms.

Experienced and Valuable

You've spent 15–25+ years developing expertise, judgment, relationships, and skills that other people could pay for.

Ready to Own Your Life

You want meaningful work, real income, clients you enjoy, and time for the people and experiences that matter.

Here’s What You’ll Walk Away With:

Clarity, clients, and confidence, built on strategy, not hype.

1

A Business Worth Building

Identify what you love doing, who needs your expertise, and what they'll pay for.

2

An Offer People Want

Test ideas with real customers. Build, price, and position your first offer.

3

Paying Clients

Learn how to find customers, conduct conversations, market your expertise, and sell.

4

A Business That Fits Your Life

Make deliberate choices about your income, schedule, clients, and delivery model.

Build Your Business Like a Product

You've spent years building products and solving problems for other companies. Now let's use those same skills to build something for YOU.

I'm your personal product strategist.

We work side by side to discover what to build, test ideas, create offers, find customers, and make smart decisions along the way.

You build. We review. We learn. We iterate.

No generic curriculum. We're building YOUR business.

PHASE 1

Discover Your Opportunity

Start with the life you want. Identify your strongest expertise, the people you want to help, and the valuable problems.

I help you narrow the opportunity, challenge your assumptions, and focus on what is actually worth building.

Define your ideal client profile (ICP) and your high-value niche.

Clarify the problems you are best positioned to solve.

Shape a clear offer around your expertise

Choose the right model for your goals and life

Test early demand and begin validating what people will pay for.

PHASE 2

GO TO MARKET LIKE A LEADER

Learn to talk about what you do in a way that lands, no jargon, no “personal branding theater.”

I help you sharpen the message, simplify the positioning, and decide what to say so the market actually responds.

Craft magnetic messaging that positions you as a trusted expert.

Talk about what you do in a way that lands without sounding vague or cringe-worthy

Create branded assets (LinkedIn, offer deck, messaging, positioning, resume)

Learn how to create demand without sounding awkward or overly polished

Start having real conversations that lead to clients! (Yes sales)

PHASE 3

SCALE WITH STRATEGY, NOT CHAOS

Refine what's working, strengthen your offer, and build a business that grows without taking over your life.

I help you review the data, make smart decisions, and grow without building a business you end up resenting.

Gather testimonials, proof points and real client language

Raise your price, refine your offer based on real world results

Refine your system to support inbound leads and referrals

Set up the automation, tools, and structure that keep income consistent.

What's Inside

Group Workshops plus Private 1:1s + Office Hours

2 Private Strategy Sprint Sessions Each Month

Weekly Collaborative Business Design Lab

One Deliverable Review with Direct Feedback Each Week

Monthly Sales Role Play and Marketing Labs

Step by step, week by week actions

AI Powered Tools, Experiments, and Resources

You're the founder. I'm your product strategist. You build, we review, we learn and we decide what to test next.

Real Tech Leaders. Different Starting Points. Businesses of Their Own

Sam, VP Engineering. Not Leaving. Building on the Side

VP who spent 20 years doing the same thing in every company: find the vision nobody had articulated, align the leadership team, design the org to execute it, hand it off.

He never had a word for it. Now he does. Strategic change consulting.


Rachael, Done with the Job Hunt. Fractional Product Leader for 3 Companies

Rachael was out of work. Seasoned PM. Months into a job search that wasn't going anywhere. She stopped hunting and started building. She developed her expertise, built her network, established her brand.

She now leads product for three companies as a fractional leader


Pam. Product Manager. Building Her Exit When She Is Ready

Pam's job paid well and was slowly making her invisible inside it. She knew AI, she knew product, and she knew how to teach both.

She found her offer in the gap between what companies say they want from AI and what their teams can actually do with it. Found her offer. Ran her workshop. Found her people.


Darren. Senior Professional eServices. Building His Exit

Darren watched companies pour money into AI agents that couldn't agree on basic business rules. Each agent operating on different assumptions. Different rules.

He built his consulting offer around that gap: go in, establish the shared business layer, and make the agents actually work together.

Sales are in process.

You are ambitious.

But you want your life back

And you want to LOVE working again

You've spent decades building value for other companies.

Now let's explore what you could build for yourself.

I'll Be Your Product Strategist for 30 Minutes. No charge.

We'll brainstorm your expertise, possible customers, opportunities worth testing, and what you could do next.

No pitch. No discussion about working together.

If I think I can help beyond our brainstorm, we'll schedule a separate conversation.

FYI, chances are you'll come out of the meeting with at least 1 SOLID idea to test and validate.